- Growth Hacking refers to the process of producing accelerated growth of Startups & Brands on a small budget and within a definitive time frame.
- Sean Ellis, who coined the term in 2010, defines a growth hacker as someone “whose true north is growth.” What a growth hacker is targeting maximum leads on minimum spends.
- They focus on a range of areas such as lead generation, conversion, automation, A/B testing and experimenting, data analytics & product management through digital platform .
Growth hacker is a Marketer backed with technical and Management applications . Technical because it requires automation , data analytics & A/B testing or experimenting on digital platform. And Management because it requires the ability to bring out the best possible outcome or growth within a definitive time frame on minimum spends .
Growth Hacker is involved in Digital Marketing , Product Management, Data analytics , Automation & lead generation through Digital platform . Therefore Growth hacker’s involvement in Business is from end to end for generating sustainable and rapid Growth .Its role is equivalent to leadership role in an organisation.
Growth Hacker is a power packed Marketer who is not just responsible for generating leads from digital marketing & automation but also responsible for A/B testing and experiments for better result which requires creativity and problem solving mindset . Due to the nature of process involved in Growth hacking, Growth hacker is the combination of Marketing and Engineering.
Although Growth Hacker is a full fledged Marketing and Growth solutions to any Business , it can make a huge difference to Startups where rapid growth is required under budget constraints. Growth hacker helps in taking the Startups & Brands to the next level growth.
Growth Hacking helps in Goal alignment: Growth hackers are Mission driven and therefore they align their actions to their goal by targeting the right set of audiences or groups for generating leads . Leads then can be converted directly into customers or can be re-targeted further for conversion. Target people, audiences or groups are those who can be benefitted with the products & services as solutions of an organisation.
Tracking and analysing performance: Tracking is the most important factor and acts like a metrics for Growth process. Tracking is done through Analytics tools which gives the complete picture of level of right set of audience engagement. Analytics also track and show the report of A/B testing or experimenting which can be utilised for better targeting for growth process.
Best utilisation of Resources :Growth hacking works with the mission of Utilising the resources creatively for the maximum Growth in a definitive time frame . So it requires creative thought process and problem solving mindset for attaining the growth utilising various channels which gives optimum results in lesser time .
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