1.What ?:Fundamental concept of Business & Marketing
Though digital marketing has become synonymous to online business but there is difference between Marketing & Business .In digital world these two terms are used interchangeably for the same meaning.
Business is a process of value creation by company/team/organisation and exchange of value with customers for generating value in terms of money or equivalent . This exchange is also termed as sales .The business can be small or big dependent upon the team size . It can be one man business or mid-size business to large scale business .
For any business to be successful or grow ,there must be solid Vision and Mission with strong leadership which can create win-win situation within the team and with the customers .
On the other hand Marketing is part of the Business process .It is a process of bringing attention/awareness and creating interest for the Business offering to your target audience. In any kind of Business , Marketing plays vital role as it directly connects your business with your target audience or customers.There are several mini parts in the marketing process such as deciding about the right product, its pricing, place or distribution channel and finally the promotional activities such as Advertisement, Public Relation, Sales Promotion and Personal selling . So in short there are 4P’s of marketing namely Product, Price, Place & promotion. Once this is mastered ,it is applicable for any kind of business including digital business. .
2.Difference between online and offline Business
The basic difference between offline business and online business is internet or digital systems ( Computer systems, Mobiles & Tablets). Rest all remains the same. So the one who knows or understands the concept of Business ,it is easy for them to master the online business or digital marketing . Online business can also be understood as business through technology or digital systems . There are several tools which need to be learnt to master the online business or digital marketing process. They are SEO(Search engine optimisation), SEM(Search engine Marketing), SMO(Social Medial Optimisation), Google Analytics, Google Adwords, Email Marketing, Display Ad etc.
3.Why to bring business online?.
It is because of growing usage of digital platform for our day to day communication ,businesses are coming on digital platform or internet. Only platform has changed but the basic layout of any business or marketing remains the same which is all about creating value and exchanging them or selling them with target audience or customers for generating value in terms of money or equivalent . If the core concept of business is understood , digital marketing is not at all difficult because the only difference left is learning digital tools mentioned above in section 2 .
4.How?: ways to learn Online Business or Digital marketing
Now the question is how to learn the tools of digital marketing .If you are from Business background or understand business and comfortable with digital systems then you will take little but consistent time to learn digital marketing or online business but if you are not from business background then it is going to take relatively more time for you to grab the concept of online business or digital marketing .There are several institutes included reputed ones like ITM ,IIM ,Google Garage , Youtube etc which are providing courses in online/offline mode . Based on one’s convenience , One can choose any of the medium to understand the fundamentals of digital marketing or online business .It is highly effective knowledge for an entrepreneur or marketing or management professional by virtue of which they can rapidly grow or scale up their business.